Hello, I'm Neill Adamson — Digital Product Manager & Master Data Specialist

Leading enterprise-wide Master Data Management platform implementation for South Africa's largest banking group, architecting and managing five critical data domains (Reference Data, Product & Services, Organisation, Channel & Interface, Vehicle) across 180+ data-sets supporting multiple business units. Established domain-specific governance structures with 20+ data stewards, reducing data classification errors and accelerating enterprise data publication through automated validation workflows and comprehensive change management processes.

Led customer master data strategy and operations for digital-first lender managing 250,000+ active customers and 9M+ prospects, ensuring POPIA regulatory compliance while enabling advanced customer insights and personalized marketing capabilities. Defined and implemented comprehensive data governance framework establishing data ownership across business units, managing data lineage systems mapping flows across 15+ source systems.

Served as Product Owner for Customer Platform and cross-product initiatives bridging business strategy and technical delivery across multiple agile squads for digital lender serving 250,000+ customers. Delivered customer data platform with unified customer profiles serving 5 business units, reducing customer onboarding time and improving application completion rates through hypothesis-driven development with A/B testing framework.

Key contributor to the strategic Digital Transformation Programme, leading User Requirements Definition for the Loan Origination Value Chain, selecting technology solutions, and implementing customer-centric, transformational processes. Consolidated enterprise architecture and designed business capability models to enable omnichannel customer experiences, reengineering processes to reduce application processing time and manual touchpoints.

Refined user experience for Mxit's mobile messaging platform serving 30M+ users across South Africa and Africa, driving interface refresh across five mobile platforms (iOS, Android, BlackBerry, J2ME, Windows Phone 8). Drove product feature prioritization and release planning, conducted user research with 500+ users.

Managed full product lifecycle for a mobile social gaming startup across emerging market platforms (Mxit, Migg33, Mocospace, Facebook) — from conceptualisation, product design, and prototyping through to launch, customer acquisition, monetisation, and market expansion. Launched 6 mobile social games achieving 500,000+ combined installs with 30% monthly active user retention and R200k+ monthly revenue within 8 months. Also led client projects end-to-end: scope definition, proposals, agile delivery, rapid prototyping, and user-interaction design.

Founded mobile application development company creating location-based, hyper-local products with social media components for South African mobile users (iOS, Nokia QT). Launched location-based mobile tour guide for the Cape Winelands Tourism industry, developed real-estate property viewing application with automated route-planning securing partnership with major estate agency. Managed the full product lifecycle with multiple third parties — from conception and product design through sales, marketing, and launch. Coached a software development team on Scrum for improved delivery.

Led technical architecture, standards, and engineering resources for South Africa's leading online platforms including News24.com, managing a 35-person team across Development, QA, and Operations. Formed and managed strategic vendor and partner relationships, drove competency development across IT professionals, and managed multi-million Rand budgets. Implemented agile practices improving delivery velocity by 50%. Led digital product launches across South Africa's leading online platforms.

Managed technical architecture, infrastructure, and multi-disciplinary IT teams for Media24 digital properties. Managed R10M+ IT budget with 99% accuracy, directed infrastructure achieving 99.5% uptime SLA across web platforms serving 10M+ monthly users, and coordinated service delivery across an 18-person team covering Operational, Development, Analyst, and Design functions as well as strategic vendors.

Progressed from Senior Business Analyst to Business Intelligence Manager for South Africa's first online-only bank. Responsibilities spanned market research, conceptual modelling, user-requirement definition, business case development, business process modelling, and systems integration. Built and led a 7-person BI team delivering customer behaviour insights and advanced segmentation, improving marketing campaign ROI and driving targeted behavioural change.

Consulted on large corporate architectures across insurance, financial services, energy, and public sector organisations in the UK. Delivered 8+ enterprise consulting projects with 100% client satisfaction, leading business case development, systems architecture, conceptual modelling, and ICT standards-setting. Co-designed technical architecture for eCommerce and CRM solutions integrating with JD Edwards ERP systems.

Delivered management consulting services focused on business value chain analysis, process improvement, and system design for major corporates across financial services, telecommunications, insurance, retail, and asset management. Delivered 15+ process improvement initiatives and facilitated executive strategy workshops with C-suite leaders for transformation programmes.